“Whatever it is, the way you tell your story online can make all the difference.”
• Public Relations • Case Studies • Social Media • Web Design • Influencer Marketing
• Public Relations • Case Studies • Social Media • Web Design • Influencer Marketing
Public Relations
Press Coverage
Social Case Studies
Metal Bird
Challenge
Tasked with supporting Metalbird (a company that creates beautifully crafted art pieces of life-sized metal bird silhouettes) to recruit influencers in the United States to promote their artistic movement by posting engaging content on Instagram with a deadline of two months to drive pre-Christmas sales.
Approach
Found 45 influencers, including one top-tier (social media following of 300k+), 24 mid-tier (social media following of 75k+) and 20 low-tier (social media following of 10 – 20k).
Demographics:
Gender: N/A
Location: U.S.
Age: 30-35
Community: Bird lovers, Outdoor enthusiasts, Home & Garden, etc.
Results
225 pieces of white-labeled content was created so Metalbird could use it across their own social media channels.
The campaign generated $20k USD + in sales.
The campaign had a potential audience reach of 14,101,008.
Gancia
Challenge
Tasked to recruit influencers and run the Instagram for Gancia, the creators of Italy’s first Sparkling wine on a monthly basis.
Approach
Find 1-5 mid-tier (social media following of 75k+) to low-tier (social media following of 10 – 20k). influencers a month to promote Gancia’s sparkling and still wines.
Create content and post on Gancia’s social media channels 4 times a week.
Demographics:
Gender: N/A
Location: U.S.
Age: 25-30
Community: Lifestyle influencers, Wine-enthusiasts
Results
80 pieces of white-labeled content were created so Gancia could use it across its own social media channels.
The campaign had a potential audience reach of 1,589,710
2XIST
Challenge
Tasked to recruit influencers for 2xist, an innovator in Men’s fashion with comfort, fit, and style in mind.
Approach
Find mid-tier (social media following of 75k+) to low-tier (social media following of 10 – 20k). influencers a month to promote two of 2xist’s new lines.
Demographics:
Gender: Male
Location: U.S.
Age: N/A
Community: Male models, Lifestyle influencers
Results
32 pieces of white-labeled content were created so 2xist could use it across its own social media channels.
The campaign had a potential audience reach of 888,861
Essano
Challenge
Tasked to recruit influencers for Essano, to promote their new Vitamin C Serum and Visual Repair line.
Approach
Find mid-tier (social media following of 75k+) to low-tier (social media following of 10 – 20k).
Demographics:
Gender: Female
Location: U.S.
Age: N/A
Community: Lifestyle, Beauty Enthusiasts
Results
13 pieces of white-labeled content were created so Essano could use it across its own social media channels.
The campaign had a potential audience reach of 492,929
Website Design/ Consulting
The Paddock Riding Club
Tasked to rebuild The Paddock Riding Club’s website, revamp their social media, and spearhead events.
